Expertise Portfolio Experience Education Contact
Open to new opportunities · Remote

Christina
Rymer

Senior Communications & Media Relations Professional

20+ years directing communications for healthcare organizations, from statewide hospital associations to national foundations. Proven track record of building media campaigns that reach hundreds of millions and move the needle on public health narratives.

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Selected results
350M+
Cumulative Audience
52M+
PSA Listeners
1.3M+
Social Engagements
20+
Years Experience
What I Do

Core Expertise

A full-spectrum communications leader, from boardroom strategy to broadcast media.

01

Strategic Communications

Leading and executing improvement initiatives, identifying new opportunities for organizational growth, and building comprehensive plans that move stakeholders to action.

02

Media Relations

Broadcast news degree and 20+ years of earned media experience. I understand how newsrooms operate and how to craft narratives that generate coverage and shape public perception.

03

Executive Communications

Partnering with C-suite and senior leadership to develop messaging, internal communications, and public-facing content that reflects organizational values and drives engagement.

04

Project Management

Developing and executing comprehensive communication plans, from campaign ideation to final delivery, on time and within budget, with clear metrics and accountability.

05

Public & Government Relations

Managing social risk, grassroots advocacy campaigns, legislative engagement, and PAC fundraising. Experienced in state and federal regulatory compliance.

06

Budget Management

Overseeing communications department finances with a commitment to fiscal responsibility, negotiating media placements, managing vendor relationships, and tracking ROI.

Marketing Strategy Event Planning Brand Promotion Public Speaking Social Media Marketing Fundraising Management Web Content Management Satellite Media Tours PSA Production Newsletter Development Annual Reports Vocus GR Software
Work Samples

Portfolio

Produced media, publications, and written work across two decades, shown in four parts.

01

Video & Digital

Produced campaigns, PSAs, and earned-media interviews.

Amy Yasbeck talks heart health

Amy Yasbeck Talks Heart Health

John Ritter Foundation · National Satellite Media Tour
John Ritter's widow remembers

John Ritter's Widow Remembers the Comedy Legend

John Ritter Foundation · Media Interview
Generations

Generations

WVHA · Campaign Video
Vaccine Commercial

Vaccine Commercial

WVHA · Public Health Campaign
Together With You

Together With You

WVHA · Campaign Video
Hospitals 101

Hospitals 101

WVHA · Educational Video
HospitalSmart

HospitalSmart

WVHA · Consumer Campaign
Health Care Workers I Am

Health Care Workers "I Am"

WVHA · Workforce Campaign
WVHA Health Care Minute

WVHA Health Care Minute

WVHA · Broadcast Series
Resilience

Resilience

WVHA · Campaign Video
02

Writing Samples

Bulletins, wires, op-eds, and radio scripts.

01

Op-Ed

View
02

Public Service Announcement

View
03

Executive Bulletin

View
04

Weekly Wire

View
05

Radio Script

View
06

Radio Script

View
03

Toolkits

Campaign fundraising and advocacy resources built for broad distribution.

JRF Fundraising Toolkit

JRF Fundraising Toolkit

John Ritter Foundation · PDF
Political Action Toolkit

Political Action Toolkit

WVHA · PDF
Grassroots Guide

Grassroots Guide

WVHA · PDF
04

Print Publications

Annual member magazines, art-directed and edited end to end.

Strong Hospitals. Strong Communities. Member Magazine 2022

Strong Hospitals. Strong Communities.

Member Magazine
View Publication
Defining Resilience. Member Magazine 2021

Defining Resilience.

Member Magazine
View Publication
Partners in Care. Member Magazine 2020

Partners in Care.

Member Magazine
View Publication
Career History

Experience

Over two decades shaping how healthcare organizations tell their stories.

Oct 2025 – Present Current
West Virginia Hospital Association
Communications Contractor
Remote
  • Provide strategic leadership and oversight for the WVHA messaging campaign and related communications initiatives in alignment with organizational goals and client objectives
  • Deliver strategic counsel and guidance on communications planning, branding, and reputation management to ensure consistency across all messaging, media, and public-facing campaigns
  • Manage and support communications contracts, deliverables, and partnerships while identifying and evaluating opportunities to expand messaging efforts across multiple platforms and audiences
  • Lead the coordination of the WV Living Healthy publication
  • Assist in the communications planning for the WVHA 100-Year Anniversary celebration
2023 – 2024
John Ritter Foundation for Aortic Health
Director of Communications
Los Angeles, CA (Remote)
  • Served as primary media contact, managing all press inquiries and coordinating earned media strategy
  • Orchestrated the Foundation's first national satellite media tour, generating a cumulative audience exceeding 350 million, the largest media reach in the organization's history
  • Produced and placed a radio PSA for Aortic Dissection Awareness Week reaching more than 52 million listeners across national broadcast markets
  • Developed and executed a social media campaign achieving 1.3 million+ total engagements across platforms
  • Directed all internal and external communications including press releases, PSAs, and event messaging
  • Managed website redesign; produced annual reports, monthly newsletters, and a fundraising toolkit
2005 – 2022
West Virginia Hospital Association
Director, Communications & Grassroots Advocacy
Charleston, WV
  • Directed all internal and external communications strategy for WVHA and its 70+ member hospitals over a 17-year tenure
  • Developed and executed comprehensive annual communications plans promoting the mission, advocacy priorities, and community impact of member hospitals to policymakers, media, and the public
  • Owned brand identity and communications standards, ensuring consistent messaging, tone, and organizational voice across all materials and platforms
  • Coordinated and placed all media campaigns across TV, radio, print, digital, and social, negotiating media buys and managing vendor relationships within department budget
  • Served as primary liaison for all media inquiries, coordinating official responses with WVHA senior staff
  • Produced and oversaw the distribution of WVHA publications including the Friday Report, NewsScan, Executive Bulletins, and the annual member magazine
  • Conducted ongoing communications audits and assessments
  • Coordinated PR/marketing calls with member hospital communications professionals
  • Oversaw WVHA website and social media, directing content strategy, updates, and redesign efforts
  • Organized all communications and advocacy outreach for Hospital Advocacy Week and related legislative awareness campaigns
  • Lead fundraising, engagement, and communications efforts for political action committee (HOSPAC) while managing compliance requirements and reporting obligations at the state and federal levels
2002 – 2005
Elite Health Care, Inc.
Human Resources & Marketing Director
Nitro, WV
  • Directed marketing awareness campaign across 13 West Virginia counties that drove client census to record levels in company history
  • Managed all aspects of human resources operations, including talent acquisition, employee onboarding, and compliance with employment regulations
2001 – 2002
Ramada Plaza Hotel
Event Planner
South Charleston, WV
  • Managed sales and marketing efforts, promoting event services and building client relationships to drive business opportunities
  • Collaborated with clients, vendors, and internal hotel departments to develop event strategies, coordinate logistics, and deliver successful events aligned with client expectations
Academic Background

Education

Class of 2001
West Virginia University
Bachelor of Science, Journalism, Broadcast News
Morgantown, WV

Anchor and field reporter for WVU News. Internships for WCHS TV8 in Charleston, WV and Student Support Services in Morgantown, WV.

Giving Back

Community

Volunteer, Turtle Trackers Association

Hilton Head Island, SC

President, Hurricane Show Choir Boosters

Hurricane High School · Hurricane, WV

Chair, First Baptist Academy School Board

First Baptist Church of Hurricane · Hurricane, WV

Let's work
together.

I'm currently available for full-time remote roles and contract engagements in communications, media relations, and strategic marketing, with a strong preference for healthcare and mission-driven organizations.

Location
Hilton Head Island, SC · Remote
Phone
304.389.2783
Twenty years getting the right kind of attention, for hospitals, foundations, and the people they serve.
Download Full Resume
PDF
Christina Rymer
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